UD Trucks maximizes value for customers through online competition

On October 9, the UD Trucks Japan Sales team held its fourth annual Value Proposition Competition, which was conducted virtually for the second year in a row. The event assesses the skills of salespeople in communicating the unique value proposition of UD products and services to customers.

A total of 12 finalists representing seven branch offices and five local sales companies demonstrated their salesmanship virtually via Microsoft Teams. The competition consists of a theory part that tests their product knowledge and levels of understanding of the customer's business and a practical one that showcases their sales skills in role-playing.

Yu Naoe of the Kushiro branch was awarded first prize among 330 customer advisors nationwide.

UD Trucks Japan Sales Senior Manager, Shinichiro Nagata said: "I am delighted to see how the finalists were able to grow through this competition. Hot topics like 'CASE,' 'DX,' and 'carbon neutral' were also conveyed by the participants and I was impressed by their grasp of global and industry trends. It fills me with pride knowing these people are on the frontlines as representatives of the UD brand.”

UD Trucks continues to promote smart ways of working and innovation towards its larger purpose of Better Life. The Value Proposition Contest is but one example of how UD Trucks is embraces innovation and digital communication tools to overcome the challenges at hand to make life better for people and the planet.

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UD Trucks is a leading Japanese commercial vehicle solutions provider, active in more than 60 countries on all continents. Since its inception in 1935, the company has been an innovation leader with a clear vision to provide the trucks and services the world needs today.

The company is committed to go the extra mile for smart logistics with the most dependable solutions for demanding customers. To best support across applications and geographies, UD Trucks offers a full range of heavy-duty trucks - Quon and Quester, medium duty trucks - Condor and Croner, and light-duty trucks - Kazet and Kuzer, as well as associated operational and financial services.

UD Trucks is a proud member of Isuzu Group.