We recently proudly hosted the 2025 edition of the Uptime Conference, bringing together our aftersales community from across the region for a deep dive into 2024’s performance, key learnings, and the road ahead. This year’s event was particularly special, marking a return to a fully face-to-face format after the disruptions caused by the Covid era. The in-person interaction reinforced the importance of collaboration, knowledge-sharing, and the continuous pursuit of service excellence in a rapidly evolving transportation and logistics industries.
With our commitment to uptime is at the core of everything we do, this year’s conference was designed to equip our teams with innovative strategies to elevate customer satisfaction, minimize downtime, and strengthen our competitive edge in the market.
2025 event started with presentations given by the UD Trucks Uptime Team on the results of the previous year and upcoming plans for 2025 and forward. Business partners across the MEENA region was thoroughly briefed on the results of the overall performances.
Following the business updates, various partners shared success stories and best-case scenarios that helped them drove their business further, enabling participants to tap into collective intelligence and knowledge sharing.
Quality and Customer Support Manager, Divakara Kuplottu said: ` "Our customers rely on us not just for quality trucks, but for the assurance that their fleets will stay on the road with minimal downtime. Conferences like this allow us to take a step back, analyze our approach, and refine our strategies to meet their evolving needs. The discussions on AI, digitalization, and predictive maintenance are not just theoretical—they are the reality of today and enables a stronger, more responsive service ecosystem that will define the future of UD Trucks’ customer support."
Workshops: Addressing the Shifting Landscape of Aftersales
Rapid technological transformation, with digitalization, AI, and data analytics reshaping the way we engage with customers and maintain fleets. To stay ahead, we structured a series of thought-provoking workshops, fostering discussions on how we can adapt, innovate, and lead in this evolving landscape.
1. Leveraging AI for Proactive Customer Engagement
Artificial Intelligence is no longer a futuristic concept—it’s an essential tool in predictive customer service. This session explored how we can use AI to move from reactive problem-solving to proactive engagement, anticipating customer needs before they even arise.
2. Building the Ultimate Digital Sales Channel
While digital sales channels provide convenience and accessibility, this session also raised critical questions about balancing automation with personalized support, ensuring that our digital transformation enhances—not replaces—the trusted relationships we have built over the years.
3. Revolutionizing Fleet Maintenance with Predictive Insights
Downtime is the biggest challenge for fleet operators, and our goal at UD Trucks is to provide smarter, more efficient solutions that reduce it to an absolute minimum. This session focused on how predictive maintenance can move beyond basic preventative service to become a fully integrated, value-adding ecosystem for our customers.
Strengthening Communication and Collaboration
Beyond the engaging workshops, the Uptime Conference served as a valuable platform for open dialogue, allowing teams from different regions to share insights, align strategies, and exchange best practices. This collaborative approach ensures that UD Trucks remains a trusted partner, continuously improving our aftersales offerings and adapting to changing customer expectations and industry trends.
Reflecting on the event, Kris Meuleman, Uptime and Service Sales Director at UD Trucks MEENA, shared:
"The Uptime Conference is more than just an event—it’s an essential platform for aligning our teams, exchanging ideas, and setting a clear path forward. As the transportation industry evolves, staying ahead means anticipating change, embracing innovation, and continuously refining our approach. By bringing our aftersales community together, we ensure that our strategies remain focused on delivering the best possible service to our customers, keeping their businesses running efficiently and profitably."
An Engaging Conclusion
Following an insightful and productive day, the conference concluded with an interactive team-building activity, reinforcing the One UD spirit and celebrating the collaborative efforts of our teams. This energizing session provided a chance to unwind, connect on a more personal level, and reflect on the key takeaways from the event.
With renewed motivation and a clear vision for the future, our aftersales teams are now better equipped to drive innovation, enhance service excellence, and strengthen customer relationships in 2025 and beyond.
